Facebook Campaigns allow you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users based on their location, demographic, and profile information. Many of these options are only available on Facebook.  After creating campaigns, you set a budget and bid for each click or thousand impressions (users that will scroll past the campaign in their new feed is an impression) that your ad will receive. Users then see your ads in their newsfeed on Facebook so our department for Business strategies services in Sydney will give you the article to give you the most adequate and relevant information about how facebook campaigns work.

 The most critical part is to initial identify your campaign objective, or what you want your Facebook ads to actually accomplish as the end outcome or result. This might be driving traffic to your website, encouraging visitors to download your app, generating leads, or increasing sales. Once you’ve identified your campaign objective, you then tell Facebook to whom your ads should be displayed. This is done by what is known as audience segmentation-

 the process of providing Facebook with a profile of your ideal audience so Facebook only display’s your ads to people who exhibit the behaviors and belong to the demographics you’re interested in allows you to be very creative about who your promoting or selling to which in turn should reduce the amount of ads spend or budget you require to achieve the objective you desire. When you do this wrong and aren’t executing this right I have seen many Facebook campaigns fail heavily and the business loses faith in the ability of the power of social media marketing online from that point which is a lack of understanding from the business not the platform itself. Facebook has thousands of custom audience parameters, allowing you to create amazingly refined audience segments for your campaigns. You can also create custom audiences by uploading data on existing customers that you already have, which enables Facebook to create “lookalike” audiences based on parameters that you choose they call this lookalike an avatar which then Facebook will promote and advertise to that avatar. When uploading data from existing clients or a data base normally this is done via a email list and you do require a hundred or more as a minimum to effectively get a clear picture of the right avatar fro your business. 

 Then create the ad/s you want to run. Facebook ads are highly visual and align with the ways in which people use Facebook, particularly on mobile devices – definitely no tiny, text-based ads here. Finally, you use data and analytics to evaluate the performance of your ads, allowing you to make changes to improve everything from impression share to click-through rate, just as you would in a paid search campaign. Turn a post on your Facebook page into an ad to increase that engagement score. From your advertising dashboard, select your own page as the ad’s destination, select “A specific post on Your Page Name,” and then choose one of your recent posts from the dropdown menu. If you’re choosing a post to advertise something specific try targeting “Only people who are fans of” your page already (under Connections in your ads dashboard) to keep costs low and produce better results. Yes if you have a Facebook business page when you do a no paid post to your own current audience of your business or fan page Facebook will restrict the post being seen by all of your audience if you don’t pay by using the algorithm called edge rank. This is how Facebook makes it’s money the businesses that want to access the large range of the data of the users to market to them are the ones that fund this platform but don’t be put off the low cost ability to get a solid return for your money as a business owner is still probably the best in the market for nearly every business. 

 Starting a campaign that targets only existing fans if you have a fan base of 1,000 or more. Facebook charges less per click for such ads and you have the added benefit of increasing engagement with your fans and getting them talking again. It can be tempting to use advertising to try to attract new people to your page, but that’s harder to do and more costly. Take advantage of your built-in prospects who are already there waiting for a compelling reason to engage with you, sign up for your email list or check out a new product you are about to launch. If you need to attract more fans to your page, consider using engagement ads. These are ads that keep users inside Facebook, meaning when someone clicks the ad it will take them to a Facebook page vs. an external website. And because they advertise destinations within Facebook, users can simply hover over the ads to “Like” your page, add a comment or share in their News Feeds without leaving Facebook and this is what Facebook actual wants the users to stay on their platform and spend time there. The way to effectively link your ad once you have a clear avatar or audience for your campaign with a clear objective to work towards you will need to set the time frame and budget of $ to spend. Once these things above have been clearly identified the next steps it to link it into a sales funnel or landing page this is what larger businesses or businesses that have a larger budget allocated to the campaign to not only promote a Facebook page but want to capture the users emails for future remarketing purposes. So you might have seen a free Ebook, webinar or seminar that businesses or people will offer but it comes at the cost of your name, email and maybe contact number to receive this free offer, they call this the call to action CTA where the business wants to build an email data base from this ad. So the landing page or sales funnel is a single page website or a series of single page website that when you click on the Facebook ad you will navigate to a new page that promotes the call to action and then you can submit your details in to receive it, you’ll probably have a second page after submitting which is the thank you page. Then you will have to check your email to get the final call to action you requested for and they will have an automated email template that will be sent and the more effective businesses will sometimes even offer a second call to action trying to up sell or cross sell in that same email template below the first Ebook or webinar registration confirmation that might be at the top. 

So as you can see if you can execute the above right understand the right audience, have a creative ad with good copy (writing sales script in the ad), the landing page and sales funnel is setup and you offer a valuable call to action you can really get some wide scale and effective results with a Facebook campaign for any business small or large. The data in Facebook Ad manager and the ability to retarget existing or new users/ clients is crazy and the analytics that offer for free to track you ads and run different A/B test on ads meaning comparing two different styles of ads by working, picture or even just the audience can be done easily so if you refine this data and the results over time you are only going to improve the ad spend more and more over time. 

As you will notice as a business owner unless you are an actual marketer you probably don’t have the knowledge, experience and most of all the time to do the marketing for your business  to this capacity and monitoring to make it work as best as it could. The team as True North Business Consulting has a marketing team and specialist consultant that you can book in for a free 30min no obligation strategy session to discuss areas that we might be able to help you business take things to the next level without stopping other important operations in your business to do it. Just follow this link and book in a time: www.truenorthbusinessconsulting.com.au/request-a-call/