What Makes a Great Leader

Being a good leader isn't easy. While a leader's actions may be scrutinized when things are going bad, it is their leadership qualities that shine through at the worst of times. It is these same qualities that employees look up to, respect, and work very hard for. This is why it is so important for every leader to work hard to gain the qualities of great leadership. And great leader should understand their own strengths and weaknesses and treat others equally regardless of the position.

They are clear and concise at all times there is no question of their vision and what needs to be accomplished. This gives others the opportunity to digest their goals and decide whether or not they will support their cause. Generally, very few people know what they want, much less how to get there, so they will gravitate towards those who appear to have a clear picture in mind so where good clarity if found they align as people believe it leads to great achievements with the certainty they hold too for the future.

Once they have made up their mind, they don't hesitate to commit it as all hands on deck and implement as once. They show great consistency with their decisions, rarely backing out or changing their minds unless it is absolutely necessary. Being non-decisive and direct shows commitment which a quality very high in demand for a great leader as they don't allow for external influencers to skew their vision. Every single person in a leadership role of any kind has to make difficult decisions at some point or they just aren't growing the company or team. The ability to be decisive can mean the difference between getting through tough times and folding under pressure. Making these kinds of calls doesn’t always make you liked or be well-loved, but when you use good judgment to make decisions, it will earn you the respect of others over time.

Amazing leaders keep their eyes on the prize. They are very organized and plan well ahead while still remaining spontaneous enough to handle unexpected challenges. Like a grand master in a chess game, a leader thinks out each strategy and understands how each of his or her actions will affect the rest of any given scenario. Don’t lose sight of your end game by cultivating your ability to focus in the current moment. There's nothing more inspirational than seeing someone who cares about what they do, the best leaders exhibit boundless energy and passion for what they do they immerse themselves in the role it becomes apart of them which reflects into their teams. Don't be shy about your passion for whatever it is you are leading, be it a book reading or a laboratory experiment. As long as you are passionate about what you know, or care about, it'll shine through and people will follow.

And one of the secrets to wild success is honing your leadership vision and communicating it to others. Inspiration is what pushes people to plow through difficult times and to work on achieving their goals even when times are simple and undemanding. You must define yourself with your identity in business, or your brand. Refocus and sharpen your identity often so you will inspire those on your team to follow this continuous upwards development and growth as times innovate. Leaders have abundant positivity that energizes everyone and help choose positive beliefs that will propel you forward, not negative thinking that will weigh you down and impact the team. Leaders should practice positive thinking as it becomes their powerful cognitive habit to motivate and allows them to reassure and motivate your team with a positive attitude. With positive vibes and a well led team that feels a part of the community gives them higher purpose and fulfillment. So if you create a happy environment and with the research now showing that happiness and fulfillment in a job is more important than the pay you will build great teams that will continue to stay for the long term, this allow the business to scale and leaders can leverage of that skill to move towards the vision more effectively. Sometimes doing the right things and going outside the box is hard as any new leader to swallow because it is venturing into unknown waters. Although some people are naturally more fearless than others, practicing how to be fearless or at least project fearlessness is a completely doable task, one many have achieved in order to fulfill their role as an amazing leader.

So as a great leader find your True North and align to that vision, inspire and motivate others to join your community so they can enjoy this journey with you to fulfill a greater purpose whilst we spend our time among this planet together trying to provide for our loved ones. If you want to learn more about great leadership or training your company to develop these habits then please contact Kane Hansen the founder of True North Business Consulting to see how we can help your vision today! www.truenorthbusinessconsulting.com.au


How to Build a Brand on Social Media

When it comes to social media, it isn’t just enough to be on it. You need to know how to be effective with it. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media it can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand.

To build your own brand on social media you need to pick the right social media platform. There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands. Facebook is by a wide margin the biggest and most used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers are more likely to be active users of Snapchat or Instagram. See what kinds of people participate in the major social networks and dedicate your brand building efforts to the ones that are popular with your ideal customers.

One of the most well established rules of social branding is that you must be consistently active if you are to effectively build your brand. A once weekly Twitter post or monthly Instagram photo are not going to accomplish much, if anything. For this reason, it's best to focus on two or three carefully chosen social networks and try to be active on them, rather than posting sporadically to a half dozen. Interact with people in various ways. For instance, you can chat and elucidate their doubts through group pages, fans pages, and even private messages.

Getting more eyes on your content is the ultimate solution to boost your product’s range. But posting nothing but blurbs about your brand's features and benefits is not likely to lead to engagement. Your brand's social media feed must include a healthy portion of posts about interests that your customers have, but that are not merely promoting your brand. For instance, a food brand could post recipes or a financial services brand could post household budgeting tips. And make sure your engagement is two way. In addition to posting your own content, like, share and reply to others' posts.

Posts that are highly attractive, informative and value focused reflect on your brand and they fetch a higher probability of being shared on the social networks. This helps to strengthen your online business profile and can help increase your referrals. To broaden the potential customers’ numbers, marketing solutions really work out when executed taking the above into account.

Creating your own marketing strategy is a great approach to marketing that can influence customers in a better way. It simultaneously helps to deliver social impact to promote a product or service. Just remember that brand building is completely different to the lead generation strategies on social media as brand building gets you awareness and encourages engagement, the bi-product to this is getting more clients as an effect from good branding.

So if you don't know where to start building your personal or companies brand then you need to talk with a True North Consultant today for a FREE 30 min strategy call by following this link: www.truenorthbusinessconsulting.com.au/request-a-call/