Why Culture is Important and How to Build it Well

Developing a high performance company culture is more important now than ever. It’s not that company culture was ever unimportant, but it’s quickly proving to be a “necessary” to achieve strong results, rather than a “nice to have.”

It was time to think about what sort of company we wanted and how we would get there. It wasn’t enough just to ‘let it happen’ on its own. Just like we’d maniacally built the product, we needed to do the same with culture. Of course, this inflection point is different for every fast-growing company, but the good ones all get there eventually. As you grow, it becomes harder to communicate everything, to get consensus on every decision or to create a process and procedure for everything. A strong and clear culture can give everyone the proper framework to work within.

Culture is not something you put in place and expect it to stay forever. It takes work. You need to nurture it. You also need to give it the freedom to evolve. If you cling too tightly to your culture, you risk smothering it. Protect it, but understand that your culture will shrink and swell and that’s okay so long as it maintains its core. Your company culture defines for you and for all others, how your organization does business, how your organization interacts with one another and how the team interacts with the outside world, specifically your customers, employees, partners, suppliers, media and all other stakeholders.

Culture is the formula, the DNA that provides guidelines, boundaries and expectations for your team and your customers, and is the primary platform to inspiring and motivating your people, and is the most powerful resource you have to attract, recruit, hire and retain the highest level of talent to your business. The best people always want to work with the best companies, and the best people are the catalyst for creating ongoing business success.

But Bad company culture can have a huge impact on your day to day happiness. Being able to identify when a culture is turning bad, and what you can do about it are crucial skills for managing your career happiness. Since culture is about what people to do in organization, meaning it’s attached to those behaviors. When behaviors within a company that are accepted or celebrated lead to conflict and strife, you’ve got a bad culture on your hands. Employee or group perceives either a lack of fairness or a lack of respect in treatment from co-workers or managers you’re going to have problems. If the perceived lack of fairness/respect continues beyond a “one-off” occasion, the issue can become systematic, at which point it becomes a culture issue. And if a company lacks either a formal or informal way for its members to talk to each other, you have a formula for breeding mistrust. When people get upset, angered, frustrated, or even just confused, and they have no way of clearing the air, problems start to fester.

Sometimes the culture of a business isn’t necessarily bad, but it might be a bad fit for you. The company might need its workers to follow an exact written process in order to maintain quality, but you may be looking for autonomy and freedom in decision making. In that case, you or that employee are not a good fit for the job. If that fundamental misalignment is not recognized, you’re going to have a culture conflict on your hands that will affect the surroundings of that issue and spread.

To develop culture, talk with each other. This might sound trite, but it’s easier said than done. People need to be able to share their ideas and speak openly without fear of repercussion. People want their opinions heard, and they want to feel good. And Stop thinking of people in terms of “employees” or “departments.” You’re all part of the same team, so act like it. Rallying around the idea “we’re all in this together” builds a sense of unity and community. So when fundamental misalignment is not recognized, you’re going to have a culture conflict so ensure time and processes are put in place to stop ,avoid and control the fundamentals within and around your style of culture to suit the company's long term vision and end game.

Just remember business is not easy alone so culture will take time but can definitely be rewarding to the business and the people within it when all align to a common goal and a community feel. So master the art and try implement structures and ways as early on in your business to maintain the culture before it gets big or bigger as the job will only be harder the later you start to focus on getting it right and in sync withe the overall big picture.


How to Scale a Business Fast

As your business begins to grow, you may be tempted to make cuts and take shortcuts in order to reach your next goal faster. But there are no shortcuts in scaling. In this article we will give you information how to scale your business faster.

To scale your business faster you shouldn't be entirely based on demand of your product or service. Yes, demand will certainly play a large role in how or when a business decides to scale, but you also need to consider lead generation, so you are not only relying on product demands, you need to identify your target audience. You can't successfully reach and sell to your ideal customer if you don't know exactly who that is, so it's important to research your audience and come up with a clear picture of who they are. Then you need a promotional plan that will get your product and services in front of members for your target audience. People get caught up in specific projects or campaigns, as they should it makes for good work and happy customer. Create the business plan long before your costumer really started expanding. As a thought out business plan can reduce the risk but be prepared nothing ever goes to plan, it limits risk and minimises mistakes in advance by thinking ahead.

Another key component of successful scaling is to ensure that goods and services are delivered systemically. Keep your process simple makes it easy to stay engaged with the people who are the greatest component of your growth and success which is your customer. Nothing makes scaling more manageable than a simplified business model with adequate processes and systems. By consistently offering a limited, familiar set of structures and rules to WOW their customers from the onset, companies can deliver those products or services more effectively with great in depth impact to the experience, allowing for stable, controlled growth over and over again regardless of the employee that is handle each part of the process.


Top 10 Business Consulting Firms in Sydney

What the best Sydney business consulting firms do and how they do it, to be the best business consultants you need to connect people issues and problems with a solution which show the consultants expertise this sometimes may require a team of consultants from a firm collectively working on the solution and best outcome for the client. The Top 10 Business Consulting firms in Sydney all have a history of delighted customers, so building customer confidence and outstanding service has been sometime they all have done exceptionally well over time. Masters of their own knowledge based on years of practical experience and education. They're consistently approachable and responsive, so customers never feel ignored. And provide a service with honesty, reliability, and respect no matter the cost is seems they remain true to the course and outcome which aligns to a moral and ethical compass as they deliver on projects time after time.

Top 10 Business Consulting firms in Sydney provided things like management consulting to help organizations improve performance and efficiency. Business consulting in its purest sense is the ability to magnetize a business owner, entrepreneur, professional, mature or startup business to areas of critical performance based on meaningful, experienced, and documented understanding of the issue and form an alliance of within the company so all staff work systematically together to achieve this outcome as a whole. Those critical areas can be the marketing strategy and it's competitive advantage to stand out in the businesses industry against other players. These business consulting professionals analyze businesses and create solutions while also helping companies meet their goals across the board. Business owners should consider hiring business consultants when they need help or perspective on their chosen path or need a change within the company to take them to the next level of where the vision is taking them. Having new eyes and an outside view for a business is a very strategic and effective way to increase performance and realign the companies path and people should research and work with a consulting firm that meets the special skills and experience they require subject to the resources and budget that can work within of course but it should always be an option to consider.

The Top 10 Business Consulting Firms in Sydney have a team of the best consultants with a range of flexibility that can adapt to new projects, work cultures and colleagues easily. They come in, they fit in and they get the job done. Their soft skills and technical expertise allow them to take on their roles quickly and easily along side any business. They are confident about their skills and expertise. They expose a natural collaborative leadership and they leave their egos at the door. The great consultants in these firms are team players they put company goals and team spirit first and understand there is more to a business that the numbers and the bottom line even though we know all this areas is critical to the success and sustainability of a business. Discipline to work hard and they work smart and try think of any possible moves before they act to accomplish the best results in the shortest possible time with as little friction as possible. The best consultants are problem solvers and have the ability to understand function over form and cause over effect, because business consultants are either brought in for a specific micro or a macro problem, so you normally just want to bring them in and see the work getting done this is how you know the alignment and decision was right for that business firm you picked. Persistent in the ability to find new avenues, innovate and develop as a business firm and their individual consultants as they just don’t give up and know the growing for everything in this life happens when challenges and new obstacles arise which you choose to take on and learn from one problem at a time. They accept frictions, unforeseen circumstances and negative feedback, they learn from them and they move on which is how they keep emotion out of the equation and focus on the end result this allows a more driven and productive consulting team for the long term that can assist your companies problems. They will analyze and learn from every setback in order to prevent it from happening again and they take these lessons into the next project and allows them to get a broad diversified range of knowledge and experience within their field of work. They never stop learning to be the best which is call Kaizen continuous improvement and development. They need to stay on top of any developments in their fields of expertise. It is their job to bring the latest knowledge and skills to the table when others can’t.

So these are the types of skills, qualities and benefits you'll reap from working with the right business consulting firm in Sydney, there are plenty of smaller firms and smaller level budget services the consulting firms have available and they also meet most if not all of the points above. You need to know what you need for your business or the type of firm that can help you first but I ensure you once you align to the right firm and team of consultants you'll wish you had done this years earlier and won't want to leave them as your right hand support. If you want to discuss your business needs and where any gap may be in further detail then book a FREE 30 mins discussion with no obligations then follow this link and book in a day/time to see what we can do for you at True North Business Consulting: www.truenorthbusinessconsulting.com.au/request-a-call/


How to Make a Facebook Campaign Work Well

Facebook Campaigns allow you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users based on their location, demographic, and profile information. Many of these options are only available on Facebook.  After creating campaigns, you set a budget and bid for each click or thousand impressions (users that will scroll past the campaign in their new feed is an impression) that your ad will receive. Users then see your ads in their newsfeed on Facebook so our department for Business strategies services in Sydney will give you the article to give you the most adequate and relevant information about how facebook campaigns work.

 The most critical part is to initial identify your campaign objective, or what you want your Facebook ads to actually accomplish as the end outcome or result. This might be driving traffic to your website, encouraging visitors to download your app, generating leads, or increasing sales. Once you’ve identified your campaign objective, you then tell Facebook to whom your ads should be displayed. This is done by what is known as audience segmentation-

 the process of providing Facebook with a profile of your ideal audience so Facebook only display’s your ads to people who exhibit the behaviors and belong to the demographics you’re interested in allows you to be very creative about who your promoting or selling to which in turn should reduce the amount of ads spend or budget you require to achieve the objective you desire. When you do this wrong and aren't executing this right I have seen many Facebook campaigns fail heavily and the business loses faith in the ability of the power of social media marketing online from that point which is a lack of understanding from the business not the platform itself. Facebook has thousands of custom audience parameters, allowing you to create amazingly refined audience segments for your campaigns. You can also create custom audiences by uploading data on existing customers that you already have, which enables Facebook to create “lookalike” audiences based on parameters that you choose they call this lookalike an avatar which then Facebook will promote and advertise to that avatar. When uploading data from existing clients or a data base normally this is done via a email list and you do require a hundred or more as a minimum to effectively get a clear picture of the right avatar fro your business. 

 Then create the ad/s you want to run. Facebook ads are highly visual and align with the ways in which people use Facebook, particularly on mobile devices – definitely no tiny, text-based ads here. Finally, you use data and analytics to evaluate the performance of your ads, allowing you to make changes to improve everything from impression share to click-through rate, just as you would in a paid search campaign. Turn a post on your Facebook page into an ad to increase that engagement score. From your advertising dashboard, select your own page as the ad's destination, select "A specific post on Your Page Name," and then choose one of your recent posts from the dropdown menu. If you're choosing a post to advertise something specific try targeting "Only people who are fans of" your page already (under Connections in your ads dashboard) to keep costs low and produce better results. Yes if you have a Facebook business page when you do a no paid post to your own current audience of your business or fan page Facebook will restrict the post being seen by all of your audience if you don't pay by using the algorithm called edge rank. This is how Facebook makes it's money the businesses that want to access the large range of the data of the users to market to them are the ones that fund this platform but don't be put off the low cost ability to get a solid return for your money as a business owner is still probably the best in the market for nearly every business. 

 Starting a campaign that targets only existing fans if you have a fan base of 1,000 or more. Facebook charges less per click for such ads and you have the added benefit of increasing engagement with your fans and getting them talking again. It can be tempting to use advertising to try to attract new people to your page, but that's harder to do and more costly. Take advantage of your built-in prospects who are already there waiting for a compelling reason to engage with you, sign up for your email list or check out a new product you are about to launch. If you need to attract more fans to your page, consider using engagement ads. These are ads that keep users inside Facebook, meaning when someone clicks the ad it will take them to a Facebook page vs. an external website. And because they advertise destinations within Facebook, users can simply hover over the ads to "Like" your page, add a comment or share in their News Feeds without leaving Facebook and this is what Facebook actual wants the users to stay on their platform and spend time there. The way to effectively link your ad once you have a clear avatar or audience for your campaign with a clear objective to work towards you will need to set the time frame and budget of $ to spend. Once these things above have been clearly identified the next steps it to link it into a sales funnel or landing page this is what larger businesses or businesses that have a larger budget allocated to the campaign to not only promote a Facebook page but want to capture the users emails for future remarketing purposes. So you might have seen a free Ebook, webinar or seminar that businesses or people will offer but it comes at the cost of your name, email and maybe contact number to receive this free offer, they call this the call to action CTA where the business wants to build an email data base from this ad. So the landing page or sales funnel is a single page website or a series of single page website that when you click on the Facebook ad you will navigate to a new page that promotes the call to action and then you can submit your details in to receive it, you'll probably have a second page after submitting which is the thank you page. Then you will have to check your email to get the final call to action you requested for and they will have an automated email template that will be sent and the more effective businesses will sometimes even offer a second call to action trying to up sell or cross sell in that same email template below the first Ebook or webinar registration confirmation that might be at the top. 

So as you can see if you can execute the above right understand the right audience, have a creative ad with good copy (writing sales script in the ad), the landing page and sales funnel is setup and you offer a valuable call to action you can really get some wide scale and effective results with a Facebook campaign for any business small or large. The data in Facebook Ad manager and the ability to retarget existing or new users/ clients is crazy and the analytics that offer for free to track you ads and run different A/B test on ads meaning comparing two different styles of ads by working, picture or even just the audience can be done easily so if you refine this data and the results over time you are only going to improve the ad spend more and more over time. 

As you will notice as a business owner unless you are an actual marketer you probably don't have the knowledge, experience and most of all the time to do the marketing for your business  to this capacity and monitoring to make it work as best as it could. The team as True North Business Consulting has a marketing team and specialist consultant that you can book in for a free 30min no obligation strategy session to discuss areas that we might be able to help you business take things to the next level without stopping other important operations in your business to do it. Just follow this link and book in a time: www.truenorthbusinessconsulting.com.au/request-a-call/