Bookkeeping Benefits for a Small Businesses

If you own a small business, you’ll be familiar with several tasks at once. And keeping things running, you need to generate income, keep your customers happy and look after the financial information. Tracking the finances can be a timely chore, so you should update your books as often as you can to keep up to date with where the business tracking regularly. Using bookkeeping in Sydney will help your business to success faster by leveraging of a team that knows what they are doing and can free up the businesses time to focus on more primary tasks to grow.

The Bookkeeping will help you to know your financial situation. Updating your books daily provides you with information that is crucial for the smooth running of your business. If you go over the finances of your business daily, this will allow for identifying the micro progress of the business and you will have all the information you need about the financial state of your business to then plan ahead and avoid specific issues earlier on. The ways that we can aid the business planning and mapping of the books are including cash management as the ability to manage supplier and customer accounts by seeing them on paper via reports, create a business budget, and track the deposits and payments. With cash management, you're able to account for every dollar and cent in your business that it spends. All the outstanding bills, payroll estimation and income information will be at your fingertips. Whilst working with a book keeping team they can manage, maintain and create all of the above for you so you can overseas and delegate what needs to be done without bogging your time down.

It can also improve your decision making, if you have daily bookkeeping records, you will find it much easier to make crucial financial decisions. Knowing how much capital you have at your expense helps you to decide on matters like purchasing inventory or hiring more staff for future milestones.

If your records show that you are running low on capital, you can decide to take out a loan for your business before the pressure starts to build up on the businesses cashflow.

You can make your work easier, you will save time that you would have spent trying to catch up at the end of the month if you update your financial records daily. If your books are always in order, you will have more time to focus on running your business.

Bookkeeping will solve the problem easier, if you do your bookkeeping daily, you will be able to catch any problems early and solve them before they increase and become worse. If you update your books daily, you can identify any fraudulent activity and report it before it does irreparable damage to your business.

These benefits show that the bookkeeping can boost your business significantly. So if you are looking to outsource or contract out the book keeping in your business please contact a True North Business Consultant today for a free strategy call today via this link: www.truenorthbusinessconsulting.com.au/request-a-call/


Basics of Facebook Marketing via your News Feed

Marketing on social media sites, such as Facebook, is one of the most popular trends among businesses strategies in Sydney today. With over 62 million active users from all over the world, Facebook is regarded as a gold mine among online marketers and for businesses that wants to gather more potential clients and be seen.

Unlike other social media sites, Facebook provides unique features that allow you to successfully market on the internet and get in front of your customers first. This feature is the news feed feature with paid sponsored ads being able to be placed strategically on specific news feed. Depending on what your privacy settings are, you will be able to broadcast or announce whatever it is you want to and announce it through the news feed feature provided by Facebook to your current friends or following along with the targeted paid users you can focus on.

However a lot of people want this feature in Facebook but just don't understand how powerful it can be, this particular feature helps in letting users really know what their friends are up to or actually into as far as their interests. From an internet marketer's view, you will see that the news feed feature offered in Facebook will serve as a great way to promote a service you are selling and find the right users to sell to that actually want that product. This will allow your network to really know what you are selling as well as let your groups that you run or are a member of know too.

So, below are great tips that you should remember in order to know how to harness the news feed feature to market a particular product or service. By remembering the following tips, you will be able to let people know who you or your company are and let their friends within the network join in.

The very first thing that you need to do is create a profile or business page/ profile. People on Facebook cannot add anyone in their network if the person they want to add does not have an account and vice versa. This is certainly the very first thing that you need to do. Also, you might want to complete your profile page to its fullest in order to let people viewing it take interest and come across more established and professional.

The next tip is by trying to host an event and post it in the news feed. This will get people in your network interested and if your event is worth the time, they will even tell other people in their network to join in on the fun. This is a great way to promote a product or service and it encourages the users to work of mouth promote you which is the most effective way of generating new business or leads.

Thirdly you may want to share a funny video or picture to your network of friends on Facebook. This will help to promote your profile page and you will have a lot of targeted visitors that will eventually view your account, business page as well as the content you published should include the products or services you offer which gets them seem more effectively.

Posting or creating news articles is also a great way to get people's attention on Facebook. This will generate targeted traffic. For example, if you are advertising sports apparels, you might want to post the latest news in sports activities. This will generate targeted traffic that will most likely be considering what you are marketing if your product or services is related to sports.

Publishing comments on other people's profiles on Facebook is also a great way to extend your network of friends and profile visitors.

These are the things that you need to remember about Facebook marketing. By simply following these tips, you can make sure that you will be able to generate traffic in your Facebook profile page and extend your network.

 


How Does Content Marketing Attract More Clients

If you own a business, whether it is a startup or a big company, you always are thinking of ways to promote your products or services. This is the main reason why creating websites or social media pages are popular these days. More and more people are getting hooked with how the cyber world works wonders and the ability it allows to reach a further audience and potential customers or clients.

If you own a website or a social media page, the next thing that you will think about is how to drive traffic to it and get people interested in spending time there. Just like how do you do it offline with a store or a shop in a local area, well online business is the same method though you have to reach out to your target market and lead them into clicking your URL for your website or social media page.... but how do you do that?

Article Submission Sites

With the advent of many credible article submission sites and social media groups on the web will attract entrepreneurs who are seeking opportunities open for them to speak out and pique the interests of their potential clients by voicing their pitch in the eyes of those niche' areas.

And how do you go about this?

1. You have to create good content and consistent content too. What does this mean? For example, you are a printing company who caters to business people and professionals. You could offer postcards, business cards, brochures, newsletters and the likes. When you write the articles, you will not only think about ways to design your postcards, detailing step by step benefits, tips and also traps that the notice would like to know about how to avoid a mistake then you will go and direct the material to your target market by strategically finding niche areas or sites that could be looking to obtain this free knowledge. You can write an article about ways to design your postcards to help your food business for an even more specific targeting of a niche and then focus on sites and social media groups that support food business and companies that would greatly benefit from this information .......FOR FREE.

This way, you already are capturing a niche market by thinking outside the box to what your competitors may not be doing. These people will be interested in the products that you are offering and will be more likely to have confidence if your products or service as you have provided effective information that could help them. They will be more interested when they get a good visual or view on how they would be able to utilize such tools and implement it with some logic and practical insights and not just a wishy-washy spiel. And the perfect avenue for you to do so is through good quality content that is functional and makes you available for these people who could be looking for this service.

Take time to fill out your Resource Box

2. When you submit articles to directories or social media platforms, they allow you a space to have your author's biography or to direct credit to your website or the business social page. No, this doesn't mean that you have to brag that you are a good looking, 40 something, with bank savings. You are not looking for a partner. You are looking for clients so branding yourself as the business of knowledge in your space and build authority.

To do this right, include your name, your website address, a tagline or your business' unique selling proposition and a call to action for your readers. This is the venue where you will promote your own stuff and lure them to click on your link or opt-in page.

Now, do you understand why it is important to create quality content for the purposes of content marketing? People must trust that you can deliver what you have promised and can assist them with their needs. They don't know you. But in establishing your name as an expert in the field where they need help, they will learn to appreciate you and may later become interested as to what you are offering them over time. You cannot achieve that with crappy articles and just the one off post that is good. It takes several times for a client to see your content, brand or company before they will want to do business with you and then you still need to have a call to action or in normal terms ask for their business by offering something such as a discount or special promo.

If you don't have the knack for it, you can always hire a freelancer or contractor to do the job for you. This way, you won't  have to provide the content marketing articles to submission sites while you reap the benefits of such over time and can focus on growing the businesses in other areas.